Facebook’s New Highlight Tool To Boost Your Visibility

JENNIFER JONES BLOG

 

Facebook is testing a new feature that would help you ensure more friends see your photos, updates and links — though it could cost you. 

Earlier this year, Facebook introduced an advertising tool, Reach Generator, that allowed brands to pay to promote their posts and ensure they reached a wider audience than they would have otherwise.

Now, as TechCrunch reported, Facebook’s “Highlight” tool gives individuals the opportunity to boost the visibility of certain status updates, though they may be charged to do so.

They are currently testing a range of prices, including a free version. But, sources indicate Facebook may charge you $2.00 to showcase an “important post.” Users can choose to promote a certain status update, though they don’t have the option of choosing the exact percentage of Facebook friends will see it.

“We’re constantly testing new features across the site,” a Facebook spokeswoman told The Huffington Post. “This…

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